Erik Seidenglanz, Founder.

“a Feedback loop is a Leveraging point in a system.
    a Leverging point in a system is a Feedback loop.”

 Earth should have been named Ocean because it’s Sea is its dominant feature. Our oceans are vast, dangerous, deep, and mysterious so it is no mystery that when people needed a metaphor to describe the internet and its seemingly endless and uncharted web of hypertext that it delivers, that they ran for the Sea. Offering that we surf the web, navigating streams of data; there are floods and pirates and phishing. Even blog and vlogs have their linguistic origin in Logs: records originaly kept by captains at sea.  Like liquid water the web is a phenonmenal solvent. It makes material widly accessible and available. It has been estimated that every web page is an average of 19 clicks away from every other web page. 

Like our oceans the web is really just one global sea. Like our oceans the web is an ecosystem. We need to be careful to protect the web’s ecosystem. It is flexible and flowing  and as we are finding out the web is like liquid water. It is something we see ourselves in. The web is a deep ocean and we are making major waves in it. Google receives 500 million search queries everyday that it has never been asked before. So I refer you to the quote that keeps Play Play Play, Inc. alive and in front in the face of opposition. The Great R. Buckminster Fuller once said in his seminal text Operation Manual For Spaceship Earth, and I quote...   
       “And it followed that these Great Pirates came into mortal battle with one another to see who was going to control the vast sea routes and eventually the world. Their battles took place out of sight of landed humanity. Most of the losers went to the bottom utterly unbeknownst to historians. Those who stayed on the top of the waters and prospered did so because of their comprehensive capability. That is they were the antithesis of specialists. They had high proficiency in dealing with celestial navigation, the storms, the sea, the men, the ship, economics, biology, geography, history, and science. The wider and more long distanced their anticipatory strategy, the more successful they became.”